Hate selling memberships? You’re just human.
Whether it’s membership renewals, event sponsorship, or convincing people to serve on the board, people in the association and chamber worlds are always selling. And for most people, selling is just plain uncomfortable.
Consider this: If you don’t like to sell, you’re perfect for the job. You just need to stop thinking that sales are bad for the customer.
How Associations Increase Membership Sales >>
How to talk with people about your organization:
Chances are you love your association or chamber, believe in its mission, and know it’s valuable to members.
Incorporate that belief into the standard stages of sales:
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- Awareness
- Interaction
- Interest
- Evaluation
- Decision
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Approach sales prospects with that passion for your organization and remind yourself that you are there to partner with them to help solve a problem. You don’t have to “sell them” today. You’re simply creating awareness and starting an interaction.
Yes, selling is uncomfortable. But, partnering with someone to help solve a problem is human nature. You don’t have to be a salesperson; you just have to be human.
Editor’s note: This article was originally posted on September 8th, 2017. It has been updated.
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