Harlem Shake and Moses Lake
Who says chambers of commerce are old fashioned? Here’s the Moses Lake Chamber who’s totally on board with the latest meme, Harlem Shake. And who wouldn’t want to be part of a fun group like this? Viral videos aside, creating videos is another important channel to foster member engagement. We’re all watching a ton of video content as this eMarketer graphic indicates.
Take a look at the low percentages of internet users who rarely or never visit YouTube. Only 14% of internet users surveyed reported “rarely” visiting the platform. That's a lot of views! Read more.
It’s not hard to create decent videos to help explain a member benefit or to promote an event. It also adds a wonderful personal touch beyond the written word. Here are some easy steps to follow:
1) Come up with a topic or message for your members you think works well as a short video clip. Keep in mind that attention spans are short, so anything under a minute in duration is more likely to be viewed from beginning to end.
2) Plan how you’ll execute. Do you have or can you borrow a decent camera? Will you want others to appear? Do you know what environment you want to have as your background? (Note: if you feature others in your video and plan to put it online, make sure you have their written approval and consent first.)
3) Make the movie. You can use iMovie or Windows Movie Maker or any of a number of other products available online.
4) Decide on a great, descriptive title.
5) Save the movie as a video file.
6) Go to YouTube or Vimeo and create an account and upload your file.
Voila! You’re done – except for the part about sharing your link. So you can Tweet it, post it on Facebook; let your members know you have something valuable to say.