Young Chamber Members: Myths vs. Facts
“The greatest asset our country has is not oil or gold,
but the minds of our young people.” - Irving Fradkin
This generation is sure to determine the future of chambers, making the participation of young professionals critical to the vitality and longevity of member-based organizations. So how do you take advantage of this demographic shift to attract young professionals to your chamber?
Myth: Millennials are “Generation Me,” the self-centered generation.
Fact: Nothing can be further from the truth. Young professionals volunteer more than any previous generation. A recent survey showed that 47% of Millennials had volunteered in the past month.
Myth: Young professionals are not willing to join or take an active role in a chamber.
Fact: They’re willing, but participation needs to be a win-win; it must benefit others as well as benefit them personally. In order for survival, associations must learn to reach young professionals and adapt to their culture.
5 Simple Concepts to Engage Young Professionals
Younger generations care about causes and want to be involved
Focus on what you can do to help young professionals succeed
Stay in tune with issues they are facing
Provide a path to leadership
Don’t delay recognition
Engaging with young professionals is important because they are energizing, creative, and innovative. They delight in making positive systemic and organizational change.
Which begs the question: Can you afford not to engage them?